Station Info & Maps
Pamela Patton
Multi-media Marketing Consultant
828-308-3333
pam.patton@bbgi.com
Ask The Experts
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Digtial Out-Of-Home
Out-of-home advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. Billboards, Gas Station Pumps, Retail Store Screens, Doctors offices, Red Box, and more... all "on the go". This solution is the most flexible out-of-home solution available.
98%
Of consumers have visited at least one DOOH venue in the last 30 days
84%
of consumers recall seeing a digital out-of-home ad
58%
say out-of-home ads are the most trustworthy
Source: Vistar & MFour Research 2021
Analytics Reporting
The Analytics dashboard provides an in-depth view into your campaign performance, enabling a detailed understanding of the results:
- Performance by Product
- Geographic Performance
- Digital Lift
- Creative Performance
- Placements
- Device Performance
- Sales Activity
- Metrics
- Screenshots
- The date range defaults to 30 days prior,but can be customized to reflect a custom range.
- Click on the dates to select a range, then click Apply. The data reloads.
- Use the dashboard to download a printable report of your analytics.
The Dashboard is updated daily and accessible 24/7
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ABOUT US
Beasley Media Group, LLC offers music, news, information and entertainment to 20 million consumers weekly
from 62 stations in 15 radio markets across the United States. From entertaining formats to exciting promotions
and via community service, Beasley Media Group stations define radio excellence.
Beasley stations are home to an assortment of formats featuring top on-air personalities and diverse programming that appeals to a
wide range of audiences and demographic groups. With a live and local focus, we deliver music, news, information and entertainment to
consumers.
In each of our markets, we aim to provide the very best on-air, on-line, on-site, and digital radio experience to both our listeners and advertisers. We are first informers in an emergency and we are, at all times, active and involved members of the communities we serve.
Beasley Media Group has deep roots in North Carolina. Our late founder, George Beasley, a NC educator, began the
company with a single AM station in Benson, North Carolina seven decades ago. Today, Beasley Media is one of America’s top 10 broadcast groups.
OUR STATIONS' POSSIBILITIES
- Streaming Media
- Leaderboards and Banners
- Targeted Display Advertising
- Mobile Marketing
- Interactive and Clickable
- Contests and Giveaways
- Events Page Website Listings
- Geo-Fencing/Event Targeting
- Exclusive Database Email
- Search Engine Optimization
ON-AIR
- Endorsements
- Customized Spot Length
- Creative Services and Production
- Live Spots
- Copy Writing Services
- News, Weather andTraffic Updates
- On-Air Commercial Breaks from
- On-Site Location
- Entitlements and Sponsorships
ONLINE
ON-SITE
- Remotes
- Appearances
- Station Produced Events
- Charitable and Non-Profit Partnerships
- Sampling Opportunities
14
15
Unlock Our Exclusive Audience With A Newsletter Sponsorship
Reach Radio’s Most Loyal Listeners! Every station has a unique audience devoted
to its DJs and content—our P1 listeners. These loyal fans tune in daily and are
highly engaged, giving your brand a direct connection to a trusted community.
Newsletter sponsorship lets you reach this audience, seamlessly blending your
message with their daily routines. With flexible targeting, you can tailor your
approach locally or nationally to meet your goals. P1 listeners aren’t just an
audience—they’re an engaged community. Now, they’re within your reach. Don’t
miss this chance to make your brand part of their world.
HVAC/Plumbing
Construction
Optometry
Education
Real Estate
Case Studies
Finance
Food-Hospitality
Retail - Furniture
Government
Retail - Hardware
Healthcare
Salon
Sports
Travel - Tourism
Pamela Patton is a seasoned marketing consultant with over 15 years of experience, offering expertise in diverse areas of marketing including digital advertising, social media, content creation, SEO, analytics, and traditional advertising such as radio, television, and print.
Pamela attended Appalachian State University, where she honed her skills and developed a deep understanding of effective marketing strategies. Throughout her career, Pamela has worked with businesses of all sizes, crafting innovative and successful campaigns tailored to each client's unique needs. Her extensive experience spans multiple industries, providing her with invaluable insights into the successes and challenges of various marketing approaches.
Pamela offers hands-on advice to help you implement new changes or optimize existing campaigns, ensuring your business maximizes its marketing efforts. With her guidance, your business can grow quickly and successfully over time.
With experience and expertise Pamela has helped many local businesses - Call Today!
Phone
C. 828-308-3333
O. 704-227-8709
Address
1520 South Blvd. Ste 300
Charlotte, NC 28203
pam.patton@bbgi.com
Pamela Patton
The Creative Marketer
Expert Solutions for Advertising
& Marketing Success
Hiring a marketing consultant can be an invaluable asset when it comes to advertising your business. Here are a few reasons why:
- Expertise: A marketing consultant will bring in-depth knowledge and experience to the table, allowing you to take advantage of their expertise and get up-to-date advice on the best strategies for your business’s growth.
- Professional Network: A marketing consultant also has access to a vast professional network that may open up doors for potential partnerships or collaborations with other companies that could help boost your visibility in the marketplace.
- Cost Savings: With a strategic plan in place, you’ll be able to make smarter investments into the most effective channels and tactics – meaning you save money by avoiding wasteful spending on ads or campaigns that won’t bring results.
- More Time For You: Having a consultant on board allows you to focus more of your time and energy on what matters most – running your business. And when it comes time for them to leave, you still have all their knowledge and insights at your disposal, helping keep things running smoothly in their absence!
- Results That Last: Ultimately, with the right consultant and strategy in place, you can expect long-term results from your advertising efforts – rather than short-term gains that don’t last beyond their initial effectiveness..
With countless benefits to gain from choosing a marketing agency or consultant, there’s no reason not to hire one if this is something that aligns with needs & objectives for growing your small business!.
Why Should You Hire a Marketing Consultant?
by Pamela Patton, 1/15/2024
5 Steps to Advertising Your Small Business
by Pamela Patton, 2/15/2024
Advertising your small business can be intimidating, but with the right approach and a bit of creative thinking, you can create a plan that reaches your target audience and gets them interested in what you have to offer.
Here are 5 steps to advertising your small business:
Define Your Goals: Before launching any advertisement campaign it is important to identify what goals you want to accomplish. Whether you are looking to increase brand recognition, drive sales or generate leads, make sure that the goals you set align with your vision and objectives so they can be accurately measured and tracked over time.
Identify Your Audience: To ensure that your ad campaigns will reach a relevant audience, it is necessary to identify who exactly those people are by considering their demographic characteristics such as age range, location, gender etc., as well as interests and behaviors.
Set a Budget: Carefully consider how much money you’re willing to spend on advertising so that you don’t go over budget while still reaching the maximum amount of customers possible. Remember that this budget should factor in any additional costs associated with tracking/analytics tools, design work and labor costs.
Choose Platforms: Select which platforms will be best for effectively reaching the identified target customer base such as social media sites like Facebook & Twitter; search engine optimization (SEO) & paid search (PPC); native/content marketing strategies such as blogs & email outreach initiatives etc..
Create Ads: Design engaging advertisements featuring attractive visuals or text (or both!) that leave an impression on potential customers when they view them online or in print form. Once these ads have been crafted, track each one’s performance regularly in order to adjust details accordingly before moving onto the next platform or campaign down the line.
By following these steps, you'll be able to craft effective campaigns tailored specifically towards your target audience – leading to increased brand visibility and higher rates of success along the way!
Geo targeting and geo fencing are two powerful marketing tools that allow businesses to reach consumers who are near a specific location or within a specifically defined area.
Geo targeting is a form of digital advertising where ads are served to users based on their physical geographic location. This enables marketers to target potential customers in their local market and ensure they’re only paying for campaigns that are going to yield the best ROI. Additionally, geo targeting can be used to tailor messages to different audiences depending on the city, region, or country they’re residing in.
Geo fencing takes it one step further by allowing businesses to draw virtual boundaries around different geographical locations. This type of digital marketing is most commonly used for mobile apps, enabling them to send personalized notifications or ads when consumers enter a certain area – such as a retailer’s store location or a specific event venue. By creating these virtual boundaries, marketers are able to deliver more localized messages and engage with prospects who may already have an interest in their product or service.
Overall, utilizing geo targeting and geo fencing strategies can be beneficial for any business looking to increase visibility in local markets and boost engagement with target audiences. By having greater control over where your ad campaigns appear, you’ll be able to better optimize them along the way – resulting in increased website traffic, leads, and sales over time.
What is Geo Targeting & Geo Fencing?
by Pamela Patton, 3/15/2024
- Advertising an ecommerce website can be a great way to reach potential customers and increase sales.
- To get started, here are some steps you should consider taking:
- Create original content - Content is key when it comes to advertising your ecommerce website. Developing unique content that is relevant to your business will help draw in customers and keep them engaged.
- Optimize your website's layout - Make sure your website is easy to navigate and has a user-friendly design. This will make it easier for customers to find what they're looking for and make purchases quickly and easily.
- Utilize SEM advertising - also referred to as Pay-per-click. Pay-per-click (PPC) advertising can be a great way to promote your ecommerce site as it allows you to target specific audiences with ads tailored to their interests.
- Form strategic partnerships - Partnering with other businesses or influencers in the same industry can help you reach more potential customers and build brand awareness.
- Launch podcast ads - Audio Streaming Ads -Podcasts are becoming increasingly popular, so launching ads on podcasts can be a great way to reach new audiences who may not have heard of your business before.
- Go multichannel - Having multiple channels of communication with customers, such as social media, Email Marketing, or even text messages, can help you stay connected with them and keep them informed about any promotions or new products you have available.
- Invest in SEO - Search engine optimization (SEO) is essential for making sure your website appears at the top of search engine results pages when people search for terms related to your business or products you offer. Investing time into optimizing your website for SEO will help ensure that more people find out about your ecommerce store when they search online.
- Utilize remarketing campaigns - Site Retargeting - Remarketing campaigns allow you to target past visitors of your site who haven't made a purchase yet by displaying ads specifically tailored towards them on other websites they visit afterwards, increasing the chances that they'll come back and make a purchase from you later on down the line.
- Following these steps will help ensure that you get the most out of advertising your ecommerce website and maximize its potential for success!
- Sources:
- https://www.shopify.com/ca/blog/ecommerce-marketing
- https://www.bigcommerce.com/articles/offline-to-online/promote-online-store/
- https://mouseflow
Fresh Ideas on how to market your Ecommerce Website...
by Pamela Patton, 4/15/2024
- Advertisers are increasingly turning to YouTube as a platform to reach new audiences and promote their products and services. With its expansive reach, YouTube offers advertisers the opportunity to target specific audiences with video ads. Advertisers can choose who they want to see their video ads based on location, interests, and more. Additionally, cost per view is often under a nickel, meaning that businesses can get the most bang for their buck when advertising on YouTube.
- YouTube also provides valuable insights into audience behavior and trends that can help inform an advertiser’s strategy. The official YouTube Advertisers channel offers industry trends, YouTube advertising launches, creative inspiration and more to help advertisers make informed decisions about how best to use the platform for their business needs.
- Overall, YouTube is an effective platform for businesses looking to expand their reach and grow their customer base. With its low cost per view, targeted ad options, and access to valuable insights into audience behavior, it's no wonder why so many advertisers are turning to YouTube for their marketing needs.
- Sources
- https://www.youtube.com/channel/UCEN58iXQg82TXgsDCjWqIkg
- https://www.linkedin.com/showcase/youtube-advertisers
- https://ads.google.com/home/campaigns/video-ads/
Here are some creative ideas for YouTube advertisements to help get you started:
- Create a stop-motion video that features your product or services in an exciting, unexpected way.
- Feature a celebrity endorser to promote your product or services.
- Showcase the different ways customers can interact with your brand in a short video.
- Put together an interactive ad that allows users to choose between different scenarios as it progresses.
- Create a series of humorous skits that showcase your products or services.
- Create an eye-catching “mashup” ad that combines music, animation and special effects with your product or services message.
- Craft an informative educational video about the benefits of using your product or services.
What's all the fuss about YouTube?
by Pamela Patton, 5/15/2024
A recent study by Radiocentre and Colourtext has revealed that radio advertising's impact is vastly underestimated. Analyzing 1.6 billion
multimedia impacts across 30 million web sessions from in-market campaigns, the study found that the true effect of radio advertising is
underestimated by an astonishing 92%.
Key Benefits of Radio Ads
Radio advertisements significantly enhance various marketing metrics:
1. Boosts Organic Search Volumes: Radio ads drive consumers to search for brands and products organically.
2. Enhances Paid Search Impressions: Increased brand awareness from radio ads improves paid search performance.
3. Improves Conversion Rates: Enhanced engagement leads to better conversion rates.
4. Heightens Paid Social Ad Responses: Creates a cohesive brand presence, enhancing paid social campaign effectiveness.
The Timeline of Effectiveness
The study shows it takes about 19 hours for the full effects of each radio ad to be realized, while conventional methods capture only 8% of
an ad's effectiveness in the first 20 minutes.
Strategic Budget Allocation
• Reallocating Budgets: Shifting budgets to favor radio or increasing its share can enhance overall campaign performance without
additional costs.
• Cost Efficiency: Radio advertising boosts daily web sessions by 9% and is twice as cost-efficient as other demand-generation media.
Key Findings
• Higher Weekly Reach: Effective use of radio showcased higher weekly reach.
• Distinctive Audio Branding: Unique audio elements in radio ads led to above-average performance.
Time to Reevaluate Your Strategies
These findings urge marketers to reassess their current strategies and harness the true power of radio advertising. Embrace radio's
potential to drive better results and significant ROI.
Sources: Radiocentre, Colourtext, https://radioink.com/2024/05/06/study-radio-advertisings-true-effect-underestimated-by-92/
Unveiling the True Power of Radio Advertising:
A Game-Changer for Modern Campaigns
by Pamela Patton, 6/21/2024
Congratulations on opening your new business! 🌟 Starting a new venture is an exciting journey, and effective marketing is the key to
attracting customers and establishing a strong brand presence right from the get-go.
Here are the first five things you should do to get your marketing game on point:
1. Develop a Strong Brand Identity
Your brand identity is the face of your business. Here’s how to make it unforgettable:
- Logo and Branding: Design a professional logo that embodies your business's essence. Pair it with consistent branding elements like
colors, fonts, and imagery that reflect your values and resonate with your target audience. - Brand Story and Messaging: Craft a compelling brand story. Define your mission, vision, and key messaging points that clearly
communicate what your business is all about and what sets you apart.
2. Build an Online Presence
In today’s digital era, being online isn’t optional—it’s essential.
- Website: Create a user-friendly, mobile-optimized website. Make sure it has clear information about your products/services, easy
contact options, and a smooth way for customers to make purchases or inquiries. - Social Media: Set up profiles on platforms where your audience hangs out—be it Facebook, Instagram, LinkedIn, or others. Start sharing
engaging content that aligns with your brand and captures your audience’s attention.
3. Implement SEO and Content Marketing
Get discovered by the right people at the right time with these strategies:
- SEO: Optimize your website for search engines. Use relevant keywords, produce high-quality content, and ensure your site is technically
sound (think fast loading times, mobile-friendliness, and security). - Content Marketing: Launch a blog or create valuable content like videos and infographics. This not only positions you as an expert in
your field but also drives traffic to your website.
4. Utilize Local Marketing Strategies
Don’t forget to tap into your local community!
- Google My Business: Set up and optimize your Google My Business profile. This improves your local search visibility and makes it easy
for customers to find your business location, hours, and contact information. - Local Partnerships and Events: Network with other local businesses and participate in community events. Consider hosting your own
events or promotions to build local awareness and support.
5. Leverage Paid Advertising
Jumpstart your reach with some well-placed ads.
- Online Ads: Invest in online advertising like Google Ads, social media ads, and display ads. These can help you reach a broader audience
quickly and drive traffic to your website or physical location.
Local Advertising: Explore modern advertising options such as digital billboards, OTT television commercials, or gas station pump videos.
These methods can effectively capture the attention of your local audience.
- By following these initial steps, you’ll lay a solid foundation for your marketing efforts and pave the way for future growth and success.
Ready to get started? Call Pam Patton at 828-308-3333 today! 🚀
The First Five Marketing Steps for a New Business:
A Fun Guide to Kicking Off with a Bang!
by Pamela Patton, 7/23/2024
The Results
Reporting proved what had been suspected - video was working extremely well. Across seven dealership
locations, there was an average VCR of 95%; there were 5,423 household site visits to all dealerships. The
auto sales group was thrilled with the results and is excited for future campaigns.
The Solution
The team incorporated reporting that showed reach and frequency, video completion rates, and household
site visit tracking for each individual location. Using this information, the business would be able to truly
gauge the effectiveness of their advertising.
The Challenge
For one Ohio automotive sales group, business was good. But understanding the advertising needs and
successes of each individual dealership was proving to be difficult. Video ads, particularly Connected TV
campaigns, were a favorite - but were they actually working?
For many automotive businesses, having multiple locations -
and selling cars from multiple manufacturers - is the ultimate
goal. But reaching this level of success adds a new layer of
complexity to the business.
CTV and Reporting Help A
Multi-Location Auto Dealer
Bring In Customers
Case Study - Automotive
This case study is intended for informational purposes only and does not guarantee similar outcomes.
Individual Locations
Averaging
The Results
The client started seeing more walk-in traffic from across their region, with customers mentioning the ad they
saw on TV. The Geofence campaign had a CTR of .35% and the OTT campaign resulted in a 85% completion
rate, with 435 visits to their website after just 2 months. Most importantly, overall brand awareness was
noticeably improved.
The Solution
The auto dealer was already set up with a retargeting display campaign to cover their inventory online through
the brands they sold. The team supplemented that effort with a Geofencing campaign and OTT, with messaging
that focused on the dealer being a locally-owned, trusted provider. Rather than using generic ads that focused
only on the brands they sold, they instead used creativity and comedy in their messaging in order to stand out
and rise above the competition.
The Challenge
A Minnesota auto dealer was struggling to keep up with the competition in their market. Previous management
issues prompted the dealership to re-brand - which made it even more difficult to bring in customers.
Competition between local auto dealers can be fierce,
and as the economy continues to improve, attracting
buyers is even more difficult.
Geofencing & OTT Help
a Chevy Dealer Rebrand
and Win New Customers
Case Study - Automotive
This case study is intended for informational purposes only and does not guarantee similar outcomes.
for Geofence
Campaign
For OTT
The Results
This strategic approach proved to be a huge success. The results? A big increase in applications, along with
A decrease in both time-to-hire and recruiting costs.
The Solution
In a job market that favors job seekers, a strong brand message is necessary. Display ads that showed the
company’s employer value proposition were created. These were then deployed strategically via a
Contextually and programmatically targeted approach in the company’s strongest responsive geographic
areas.
The Challenge
Although this manufacturer offers positions for entry-level to highly experienced candidates, they were
having a difficult time finding quality candidates.
A manufacturer of meat products offers a variety of
job openings at their plant, including raw production,
packaging and boxing, and sanitation.
Display and Geofencing
Help A Manufacturer
Recruit Top Talent
Case Study - Recruitment
This case study is intended for informational purposes only and does not guarantee similar outcomes.
in applications
of recruiting
Significant
'Ask the Experts'
'Ask the Experts'
The "Ask the Experts" campaign is a powerful way to position your
business as the go-to authority in your field. Beasley Media Group’s
trusted stations will air a series of professionally crafted 30-second
commercials, answering some of the most Googled questions in
your industry. As the expert sponsor, your business will provide
these answers, showcasing your knowledge in a relatable
and trusted way.
This campaign brings more than just exposure; it builds a
meaningful connection with your ideal customer. By addressing real
questions that matter to them, you become a credible resource—not
just another advertiser. Combining advertorial storytelling with the
influence of Beasley Media Group’s heritage stations, Newsletters,
and Streaming Audio your business gains a distinguished platform
to reach audiences on air, online, and through streaming. With our
endorsement behind you, your reputation as a trusted expert grows,
forging stronger bonds with your community and standing out in
your industry.
Want to position your business as the go-to expert in your field?
Call Pam today at 828-308-3333
Want to position your business as the go-to expert in your field?
Call Pam today at 828-308-3333